New media fosters creativity among those who wouldn’t
otherwise participate. Today it is easier to be creative because of the new
media available to them. As a result, people are creating new things that are
entertaining for others. One example of this is the rise of mashup videos on
Youtube. Youtube users are using animated cartoons as visuals and pairing them
with an audio that makes it funny. According to the article “Disney Tolerates a
Rap Parody of Its Critters. But Why?”, Disney is allowing edited videos of
their animated cartoons with rap audio despite the animation being an infringement
of their copyright because wholesale piracy is a bigger issue. Disney’s toleration
of mashup videos allows room for creativity for users to continue making videos
as long as it doesn’t interfere with Disney’s revenue. A Nickelodeon spokesperson
doesn’t see the harm in mashup videos, he even applauds the clean edits. The
way I see it, mashup videos can lead to a few to pursue a career in animation. Thus, new media's ability to foster creativity is beneficial for our entertainment.
Work Cited:
Disney Tolerates a Rap Parody of Its Critters. But Why? The
New York Times, September 24, 2007; available at http://www.nytimes.com/2007/09/24/business/media/24crank.html